The Full Story
About
We’re sisters. Co-founders. Ex-9-to-5ers.
And honestly? We were so done clocking in and playing by someone else’s rulebook.
So, we brewed some coffee (a lot of it), scribbled on napkins, and built I&A - a content writing and social media agency with a whole lot of sass, strategy, and soul.
Why? Because we didn’t just want to do the work.
We wanted to own it.
Now, we help brands find their voice, tell their story, and grow online - while we live ours, one post, pitch, and punchline at a time.
Founders
Induja Nair
8 years. Countless briefs. Too many caffeine-fueled nights.
That’s how long Induja Nair has been turning 'meh' content into magic.
With a Bachelor’s in Journalism & Mass Comm and a Master’s in Psychology (yes, she reads minds and audiences), she started when Instagram was still cute and content wasn’t king.
But the structure? The ceilings? The play-it-safe vibes?
Nah.
So, she teamed up with her sister, tossed the rulebook, and built I&A - where strategy meets personality and brands finally get their spark back.
Archana Nair
Law. Business. Content. Chaos.
Archana Nair took the scenic route to entrepreneurship - and made it a story worth telling.
With a double bachelor’s in Law and Business Administration, she could’ve stuck to suits and statutes. But the creative itch won. She dove into content writing, mastered the scroll game with social media marketing, and never looked back.
Two years of crafting killer content, one year of cracking algorithms - and one big, bold decision later - she co-founded I&A with her sister.
Now?
She’s building brands with brains, boldness, and just the right amount of rebellion.
